When talking about event formats, two options usually come to mind: physical events and virtual events. However, a new term has emerged in recent years, revealing an innovative concept: thehybrid event.
Although the concept may seem novel to some, many event organizers have already opted for it. hybrid format Sure conferences, trade shows, webinars, exhibitions, and much more! This trend accelerated considerably with the Covid-19 pandemic. Businesses have used this format extensively, before opting for a gradual return to face-to-face events, while maintaining the digital axis that now has an indispensable place in these physical events.
Benefits of hybrid events for event organizers
The adoption of the hybrid format for the organization of events, offers numerous advantages for organizers :
1. Improving return on investment (ROI)
Beyond greater reach and increased participation, there are a multitude of benefits to organizing hybrid events. THEimproving return on investment (ROI), for example, is a significant benefit that deserves to be mentioned. Higher attendance can generate more views, attract new sponsors, and increase post-event registration rates.
2. Valuable data
Another significant advantage is the valuable data that organizers can gather during the event. Indeed, it is possible to have an overview of the number of simultaneous participation, the engagement rates and the other activities carried out in parallel by the participants. You will thus be able to clearly assess the performance of the event and prepare the ground for an upcoming edition that will surpass the previous one, and so on!
3. Increase in participation
By offering virtual participation, event organizers can Increase the number of participants. Not everyone can attend in-person events due to travel, time, and of course, professional constraints. Hybrid events offer a solution to this, by allowing people to attend virtually, thereby increasing the number of broadcasts.
4. Cost reduction
Organizing a hybrid event can significantly reduce costs. For example, you can save on renting hybrid space, catering and travel expenses. With hybrid events, you can reach more people with fewer resources, making them a cost-effective way in your organization.
5. Wider audience reach
Hybrid events offer a wider audience reach than non-broadcast events. By opting for the recording your event, you can reach participants who might not otherwise have been able to attend. This broadens your audience and can lead to more business or matchmaking opportunities.
6. Flexibility
Hybrid events are flexible and can be customized to suit your needs. You can offer virtual participation options for certain sessions or for the entire event. You can also offer on-demand recordings of the event, allowing participants to access the content at their convenience.
Thanks to replay, it is possible to obtain images, videos or content for future business communications, reusable endlessly!
Benefits of hybrid events for participants
Participating in a hybrid event offers numerous advantages for participants. Whether for the comfort of being able to participate from anywhere, the increase in engagement, the reduction of the carbon footprint or the possibility of a personalized experience, hybrid events make the experience more rewarding and above all, accessible to everyone and from everywhere.
1. Comfort
Hybrid events offer attendees the comfort of being able to assist from anywhere. They don't have to worry about travel, accommodation, or other logistics. They can take part in the event from the comfort of their own home or office. They can even join the event on the go thanks to mobile accessibility.
2. Flexibility
Hybrid events offer participants a great deal of flexibility. They can choose to attend in person or virtually, depending on their schedule, where they live, their budget, or other factors. They can also choose to participate in specific sessions that interest them, without having to attend the entire event.
3. Interactivity
Hybrid event participants are not mere spectators. They can interact in real time with speakers, during the event, as well as with other participants, ask questions, participate in discussions, vote in polls, etc.
4. Access to quality content
Hybrid events offer participants the opportunity to access high-quality content. They can attend conferences given by experts in their field, participate in workshops, see product demonstrations, etc. In addition, numerous hybrid events Offer recordings, allowing participants to review content at their convenience.
5. Networking
Hybrid events also offer numerous networking opportunities. Participants can interact with each other, but also with speakers, exhibitors, etc. They can exchange ideas, establish professional contacts, establish partnerships, etc.
6. Cost savings
Participating in a hybrid event can also save money. Attendees who choose to participate virtually do not have to pay for travel, accommodation, meals, etc. Additionally, registration fees for a hybrid event may be lower than for an in-person event.
Hybrid event with Mogador Studios: A journey both physical and digital
Located in the heart of Paris, Mogador Studios offers ideal support for the organization of your hybrid event.
See beyond the traditional face-to-face or remote event, combine the two with our hybrid format! Offer your audience an immersive experience, without borders, whether on site or connected.
The hybrid event, the indispensable future of the event world
The hybrid event is establishing itself as a new essential norm in the events sector. Combining the human interaction of face-to-face events with the convenience and accessibility of virtual events. This hybrid format has a bright future. With the constant evolution of event capture technologies, it is redefining the way we meet and exchange by creating a hybrid space that transcends geographic boundaries. In short, the hybrid event opens up new perspectives, making the world of events more inclusive, flexible and innovative.
Avantages des événements hybrides pour les participants
Participer à un événement hybride offre de nombreux avantages pour les participants. Que ce soit pour le confort de pouvoir participer de n'importe où, l'augmentation de l'engagement, la réduction de l'empreinte carbone ou la possibilité d'une expérience personnalisée, les événements hybrides rendent l'expérience plus enrichissante et surtout, accessible pour tous et de partout.
1. Confort
Les événements hybrides offrent aux participants le confort de pouvoir assister de n'importe où. Ils n'ont pas à se soucier des déplacements, de l'hébergement ou d'autres logistiques. Ils peuvent prendre part à l'événement depuis le confort de leur propre maison ou bureau. Ils peuvent même rejoindre l'événement en déplacement grâce à l’accessibilité sur les mobiles.
2. Flexibilité
Les événements hybrides offrent une grande flexibilité aux participants. Ils peuvent choisir d'assister en personne ou virtuellement, en fonction de leur emploi du temps, de leur lieu de résidence, de leur budget ou d'autres facteurs. Ils peuvent également choisir de participer à certaines sessions spécifiques qui les intéressent, sans devoir assister à l'ensemble de l'événement.
3. Interactivité
Les participants aux événements hybrides ne sont pas de simples spectateurs. Ils peuvent interagir en temps réel avec les conférenciers, lors de l’événement, ainsi qu’avec les autres participants, poser des questions, participer à des discussions, voter lors des sondages, etc.
4. Accès à un contenu de qualité
Les événements hybrides offrent aux participants l'occasion d'accéder à un contenu de haute qualité. Ils peuvent assister à des conférences données par des experts dans leur domaine, participer à des ateliers, voir des démonstrations de produits, etc. De plus, de nombreux événements hybrides proposent des enregistrements, ce qui permet aux participants de visualiser à nouveau le contenu à leur convenance.
5. Réseautage
Les événements hybrides offrent également de nombreuses opportunités de réseautage. Les participants peuvent interagir entre eux, mais aussi avec les conférenciers, les exposants, etc. Ils peuvent échanger des idées, nouer des contacts professionnels, établir des partenariats, etc.
6. Économies de coûts
Participer à un événement hybride peut par ailleurs permettre d'économiser de l'argent. Les participants qui choisissent de participer virtuellement n'ont pas à payer les frais de déplacement, d'hébergement, de repas, etc. De plus, les frais d'inscription à un événement hybride peuvent être moins élevés que ceux d'un événement en personne.
Événement Hybride avec Mogador Studios : Un voyage aussi bien physique que numérique
Situé en plein cœur de Paris, Mogador Studios offre un accompagnement idéal pour l'organisation de votre événement hybride.
Voyez au-delà du traditionnel événement en présentiel ou en distanciel, combinez les deux avec notre format hybride ! Offrez à votre audience une expérience immersive, sans frontières, qu'elle soit sur place ou connectée.
L'événement hybride, futur indispensable du monde événementiel
L'événement hybride s'impose comme une nouvelle norme incontournable dans le secteur événementiel. Alliant l'interaction humaine des événements en présentiel à la commodité et l'accessibilité des événements virtuels. Ce format hybride est promis à un bel avenir. Avec l'évolution constante des technologies de captation d'événements, il redéfinit notre façon de se réunir et d'échanger en créant un espace hybride qui transcende les limites géographiques. En définitive, l'événement hybride ouvre de nouvelles perspectives, en rendant le monde événementiel plus inclusif, flexible et innovant.
