How do event communications adapt to changes in the business world? THEphygital event offers an adapted response, by merging the advantages of digital technology with the warmth of human interaction, a revolution in the field of corporate communication.
What is Phygital?
Phygital is at the intersection of the physical and digital world, offering a rich and immersive experience. This hybrid solution allows businesses to reach a wider audience, combining the intimacy and impact of in-person meetings with the reach and accessibility of digital technology. It is the synergy between these two worlds that creates a unique dynamic that is captivating for the audience.
What are the advantages of hybrid events for private sector actors?
Hybrid events are proving to be a powerful communication tool for large-scale businesses. They make it possible to extend their reach well beyond physical borders, while offering personalized experience for each participant. The capacity ofreach in-person and online audiences simultaneously maximizes the impact of the messages conveyed, while optimizing costs.
In 2022, the events market was valued at $5.6 billion, reflecting robust growth and confidence in the continuity of this trend.
Les hybrid events offer tangible benefits, including expanded reach and a more personalized experience. By integrating virtual elements, businesses can engage international participants without the constraints of travel, which is essential for large accounts targeting a global audience.
A recent study by Cvent found that 78% of professionals expect an increase in the number of meetings, underlining the industry's optimism about the evolution of hybrid events. Moreover, hybrid events allow for the collection of real-time data on attendee preferences and engagement, offering valuable insights for optimizing future strategies.
Reducing the travel required to participate in events is more than providing flexibility; it reduces a company's carbon footprint while supporting a potential CSR approach.
Finally, this format makes brand enhancement strategies employer or corporate image independent of external hazards, allowing seamless continuity in the commitment and dissemination of key messages.
Organize a Successful Phygital Event
**Organize a phygital event** Successful requires meticulous preparation and a thorough knowledge of digital tools.
- Before the event, it's important to clearly define goals, choose the right technology platforms, and plan an engaging content strategy.
- After the event, analyzing the data collected makes it possible to optimize future initiatives. Collaboration with an experienced production agency can ensure the fluidity and professionalism of the event, guaranteeing its success.
The Audiovisual Production Agency: solution for a live corporate event
When a company partners with an agency of audiovisual production for its phygital event, the agency takes care of the technical and creative planning, guaranteeing a harmonious implementation. This collaboration involves first a clear definition of the objectives of the event, followed by the selection of the most suitable digital platforms to achieve these objectives. The agency then designs a content strategy that resonates with the target audience, while ensuring engagement before, during, and after the event. She also coordinates technical production, ensuring that visuals, sound, and user interaction go off without a hitch.
Finally, after the event, the agency analyzes the data collected to measure the impact and provide insights for future initiatives.
The Future of Events in 2024
The phygital event turns out to be a essential communication strategy in 2024 for modern businesses, offering a creative solution to the challenges posed by the current landscape. It skilfully combines the global reach and effectiveness of digital tools with the impact and authenticity of physical interactions, offering a rewarding experience for all participants.
Collaboration with a competent production agency amplifies this efficiency, ensuring a flawless event that not only meets but exceeds communication objectives, while respecting the ecological and economic values of the company. It is in this alchemy between the virtual and the real that the future of corporate events is taking shape, marking a new era of innovation and commitment.
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